Roll-Fed Extended Content Label
Quality Assured Label’s BackPack® Roll-Fed Extended Content Label (ECL) is a first of its kind patented product specifically designed to increase the content area available on roll-fed labeled products. This label offers endless options for customization and meets multi-lingual, regulatory, and marketing objectives. Manufacturing will love it too, there is no adjustment to application equipment required to run this label. The transition is seamless.
Features and Benefits
First of Kind, Patented Product
A proud achievement of QAL’s R&D group, the BackPack® Roll-Fed ECL has many patents and patents pending nationally and abroad. This unique construction has won many awards, but more importantly, it has been lab and market tested for optimal performance and consumers love it.
Durable and Resealable
BOPP films and UV inks, combined with a proprietary and robust combination of adhesives and coatings make the Roll-Fed ECL a strong labeling solution. Consumers can open and reseal the booklet over and over again without jeopardizing the integrity or aesthetics of your label.
Multi-Lingual
It is a global marketplace. Often companies have more than one sku dedicated to a single product, to accommodate multiple languages. Multiple pages allow companies to reduce SKU count by consolidating languages onto one label as well as appeal to the demographics of their distribution area by including the national and common languages all on one label.
Coupons
Coupons and IRCs are not new, however incorporating them directly into the product's label in a consumer friendly way is. Labeling time and cost is decreased because the coupon is part of the primary label. Incorporate one or more coupons or maximize the label’s potential and include a booklet portion as well.
Seamless Transition From Your Standard Labels
Roll-Fed ECLs are made using the same materials as single ply roll-fed products and run on standard labeling equipment without modification or adjustment to run speed.
GHS and Regulatory
With the increase in regulatory content required on a label many companies have turned to our Roll-Fed booklet label to provide the needed space. This construction is the ideal solution to fit GHS content.
Marketing and Consumer Education
Consumers want more information; they educate themselves on line and at the point of purchase. The added space on multi-page labels offer are a great opportunity to cross-sell additional products, build brand loyalties, and further drive web traffic.
Customizable
The best part about the Roll-Fed ECL is that the options to customize are endless. The label can open up to 350 degrees around the canister, hold 1 or more coupons, incorporate games, promotions, you name it. QAL will help you build the marketing tool specific to your goals.
Sample Gallery
View More3D effect
Combination of clear front label, reverse printed back label and insert offer a whimsical 3D visual solution for shelf appeal.
Beverage Promotion
Put your marketing messages in the hands of your consumer. Adding a roll-fed booklet label to your beverage is a great way to introduce promotional content driving web traffic and social media programs.
Chemical Resistant
Not only is the Roll-Fed ECL consumer friendly to open and reseal it is durable. Like all of our products, it is manufactured with our UV ink system - offering superior product resistance.
Circular Booklet
Pressure Sensitive ECLs from QAL are customizable for any shape. Ampro chose a circular label for their jar cap rather than adding a second bottom label. This reduces labeling time and costs.
Related Capabilities
Roll-Fed Labels
Unsupported film labels offer flexibility, 360 degrees of graphic space and quick turn-around to market.
Pressure Sensitive ECL
The thinnest and most durable option for pressure sensitive booklet labels in the market place.
